I've made this Motion Graphics based on Eckhart Tolle's quote:
"In today's rush, we all think too much, seek too much, want too much, and forget about the joy of just Being."

While ago, I decided to make a Kinetic Typography to digging dipper into typography principles. 
I had some criteria for choosing the right font for the project:

 1. I wanted to use Gestalt theory as the guideline for this project, hence, the font that I was going to choose, needed to have good negative spaces.
 2. Since I knew some sentences may pass so fast, it had to be very readable.
 3. The style of the font had to share the same mood with the content and meaning of the sentence. 
Based on these criteria and also my taste, I choose the "Bely" font from Adobe Fonts.
Sketches:

You may also like

Back to Top